As a program with an agenda to bring people from all walks of life together to create a change for the better, we were challenged with creating a name, visual identity and communications program that would signal broad social change.

With such a powerful and motivational project, we wanted to be sure to put that same passion, empathy and strength into the name and visual identity. The team strove to create a design that could stand on its own and really connect with people in a powerful and inspiring way.

We assembled a dynamic team of leading strategists, designers and innovators to create and develop the name, identity, tone and visual communications that best express the meaningful difference NO MORE seeks to bring to the world. The concepts were then tested with a broad array of audiences to ensure the mark would resonate and motivate appropriately.

The NO MORE identity stands for hope, a light at the end of the tunnel and a safe, inclusive, stigma-free zone for discussion in the charge to eradicate domestic violence and sexual assault.

Since completing this project, NO MORE has achieved mainstream prominence as a resilient champion against domestic violence and sexual assault. It is promoted by various personalities known for leading change in their field, such as the actor Mariska Hargitay, Dr.Rob Schneider of Kaiser Permanente, actor Ashley Greene, twin sister race car drivers Amber and Angela Cope and teen singing sensation Jasmine Villegas. In addition, NO MORE has made appearances in the television program Law & Order SVU and on Capitol Hill for a Congressional Briefing on NO MORE day (March 13).