Cannes Lions
LEO BURNETT DUBAI, Dubai / BKP MEDIA GROUP / 2015
Overview
Entries
Credits
Execution
The Media Team targeted Campaign Magazine, a key Advertising and Marketing opinion- driver, to launch our Print ads. Print linked to YouTube videos and a short film, in which unique content engaged our intended audience. Radio in Alien language provided the perfect medium in which to bring the singular audio experience of our communication to life.
Outcome
Given the fact that the campaign was targeted to a select audience and mass public involvement was not our objective, the BKP Message to Space campaign saw significant engagement with clutter-breaking Radio and Print ads in alien languages and generous Online engagement that resulted in new business leads.
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