Cannes Lions

BLACK

ANTI, Oslo / ARCUS / 2014

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Overview

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Credits

OVERVIEW

Description

Main challenge: How to promote Black Vodka in a country where alcohol advertising is illegal.

Execution

In a world of blank vodkas, we decided to disrupt the category. The bottle itself became the bearer of the campaign message.

Outcome

The launch of Black Vodka was the most successful launch of an own label ever for Arcus.

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