Situation: Corona has built around the world the invitation to reconnect with nature, the sun and to get out of its 4 walls, however, its iconic party is just when the sun goes down.

Brief: How do we make sure that in those sunsets the sun can still be enjoyed?

Objectives: to improve the brand's perception, to continue to relate Corona with the sun, despite the fact that its most important party is just when the sun goes down.

Budget: with 80k USD we created this collection.

Projec Scale and Volume: Already implemented in Chile, Paraguay and Colombia, the plan is to reach the 12 countries that Corona has in its Sunsets circuit.

It's a clothing line that we've integrated into Corona's largest platform: Sunsets, enabling people to enjoy the benefits of the sun even when it's not there.

We've created the first clothing collection that delivers vitamin D when the sun isn't present. In collaboration with the University of Santiago de Chile, we've developed a technology that allows for the incorporation of vitamin D microcapsules into textiles. These capsules can store and release the benefits of direct sunlight onto the body when they come into contact with the skin.

- 97% positive sentiment

- 50k people benefited with vitamin D in Latin America.

- 12 million people reached.

- 1.2 points increase in salience and differentiation.

- In each Sunset the entire collection was sold.