Cannes Lions
RMG-DAVID, Singapore / DBS / 2004
Overview
Entries
Credits
Description
This commercial launches the Black card for DBS Bank. Pitched at those with an annual income of over $48,000, this card isn't for everyone. The ad exudes the imagery and sophistication of black, in a lyrical manner. Since it's launch, Black has been Singapore's most subscribed card.
Similar Campaigns
12 items