Cannes Lions
DDB SINGAPORE, Singapore / DBS / 2018
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Christmas is the time for giving. But not necessarily loving.
Set ironically to Dean Martin's 'Everybody Loves Somebody (Sometimes)', the unlikeliest pairs – and not entirely the best of friends – exchange gifts. Feuding neighbours, soccer rivals, competing fruit sellers, not-so gym buddies, cat and dog lovers.
The reason for the temporary truce? Each of them could stand to win $50,000 for their credit card spend.
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