This spot is a demonstration of what people go through when they get a stubborn stain on their clothes. The execution draws inspiration from a problem we’ve all encountered when listening to the radio – a song with a tune so annoying that it sticks in our head.

Black Coffee is performed in the maddeningly catchy R&B pop tune. It ends with a message that the only way to get such stubborn stains out of clothes and mind is with Breeze detergent.