We produced millions of small confettis printed on one side with our message “Schauma Anti-Dandruff”. Then we went into some stadions of the german soccer league. Right before the match started we fired the confetti canons and the audience could expirence the real dundruff effect.

We proved that we reached our target-group even with a very small budget. In the cities where the action took place we could recognize a growth of sales between 2% and 4%. The client was so pleased that the action will be continued in 2009.