Cannes Lions
DAIMLER, Stuttgart / MERCEDES BENZ / 2018
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To demonstrate how big the blind spot of a commercial vehicle actually is, we came up with the idea to make a real car literally disappear in front of everyone. We took a real car and coated it with our special nano-technology paint that absorbs over 99% percent of light. Then we went on tour and displayed it publicly all over Germany. We created a stunning live experience for everyone who saw our car: people literally couldn’t believe their eyes as they could see something in the shape of a car – but no details or contours at all.
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