We hear the voiceover speaking on empty black screen. Judging from the fact that people have not switched the channel during commercial break, he is guessing they are actually using this chance to dive into their phones. Then he explains he speaks on behalf of a mobile company who have prepared an ad without visuals so that the audience can enjoy their phones without interruption. As the man is talking about benefits of connectivity, a noise escalates prompting the audience to look up. Then for a split second we see the point of view of a driver, lifting his head from his phone only to find out he is about to hit a girl crossing the road. The screen goes back to black. And the voice urges the audience to enjoy their phones whenever they like. Except behind the wheel. Then for another second we cut back to the car.