Recreating the affect with the target: a supermarket become a place of life = appeal and clear message

- Play on supermarket codes to create surprise and buzz: caddies transformed into a seat, luminous caddies with neons in back bar / shelf, fridge converted into a sofa, cash registers in bar, low tables in baskets, freezer in artistic work, Storage / storage space transformed into hidden bar

- A hybrid place: co-working space for the day, exhibition with artists' intervention every week (transformation of the reserve), trendy cocktail bar in the evening

- Food and cocktail menu from the aromatic CN coffee range

- Daily activities with experiential spaces permanently open like the digital wall, the photomaton, the initiation to the virtual graffiti in the reserve

- Numerous DIY workshops, silkscreen workshop, dance classes,cyoga, wool and gang knitting, pop up market, latte art, boum kid, virtual mask tilt brush

Opening January 12th - Closing February 12th

Invest a supermarket which is abandoned for one months in a trendy part of Paris (75003). Playing with the supermarket’s codes and creat a bespoke living place. Daily animations in experiencial spaces as the digital wall, a photomaton, initiation of virtual graffiti, food and cocktails and a bespoke menu, with the quasi-permanent presence of the artists, medias, influencers and bloggers who animated a lot of workshops as DIY workshops, serigraphy, dancing lessons, yoga, videdressing, food workshop and latte art, boum kid… All weeks, new things to do.

BLACK SUPERMARKET : an hybrid and cosmopolitan ephemeral living space VS a classic pop-up store. Where co-working space, restaurant, bar are mixed with participatif workshops, dj sets and creators’s supermarket in a big exibition.

- Advertising equivalence of € 1,708,860

- 80 000 visitors over a month

- 57.4 million contacts

- Presence of artists, media, bloggers and influencers almost all the time.

- + 15000 cocktails served / +10000 coffees served

- 12809 like on the Facebook / 5124 publications page with #blacksupermarket

- More than 250 journalists at the opening party / + 160 press releases

- 92% of positive consumers feedback

- The artistic dimension show majority in the articles so the message of this event was well assimilated as an experience and not as a marketing event. Big added value for the image of Carte Noire because the brand was associated for one month in the place to be where we must be in the trendy Paris.