Design a 360 campaign, based in an innovative way of communication, with new and impressive media deployment.Channels: -Outdoor billboard with 3D microfilm.

-Online: microsite, YouTube channel, emailing.-Direct Marketing: mailing to over 23,000 contacts and 4,500 Vodafone’s employees.-Cinema Ads: 3D cinema spots.

ResultsOutdoor: -500,000 impacts/one dayOnline: -Web 9,184,785-Blogs 942,285-Microsite www.descubresuinterior.com 37,631 -Twitter 11,881 -Facebook 13,203,450 -YouTube 18,492 Mass Media:-TV (19 shows) 7,927,525 -Press (9 media) 2,194,229 Direct Marketing/emailing:-Direct marketing 22,800 -Emailing 16,273 -Vodafone’s Employees 5,400