Cricket is HUGE in Australia! All summer Australians gather around the TV with a beer and a snag on the barbeque… eager to get involved in the action.Vodafone had sponsored the cricket for the past two seasons with a 360° approach encompassing the team, on ground signage right through to the TV broadcast. To cement their position as the #1 sponsor, Vodafone had taken the game to the viewer’s hand with live streaming and game statistics on demand through their mobile. In 2011, Vodafone wanted to take the mobile experience one step further, capitalizing on increasing dual screen viewing behavior and enhancing the cricket viewers experience through the lens of our brand promise “Power to You” Concurrently, Channel Nine’s cricket broadcast team, whom have always been at the forefront of innovation in Australian sports were looking for more ways to engage with viewers.The Vodafone Viewers’ Verdict was born.Partnering with Channel Nine Vodafone created the Official Cricket Australia app (to live across all smart phones and tablet devices) and in an Australian first incorporated ipowow technology in to the TV broadcast. The app allowed the audience to offer an immediate verdict on real-time in-game situations such as ‘will Sri Lanka win from here?’, ‘how many runs will be scored?’ and ‘is it in or out?’Over the 40 day series we asked 130 questions at crucial moments, app users were alerted via text letting them know that Viewers’ Verdict was now live.

The results were displayed on live TV across Australia and continued to change as more fans engaged and voted, linking the TV and mobile viewing experience. The app enabled avid armchair fans to be transported to the centre of the action giving them the chance to truly contribute.Vodafone gave the mobile screen a more relevant role, empowering Australians to participate at a deeper level in the sport they love.

Over 70% of the audience have the app, a record breaking 900,000+ downloads during 40 days of cricket, 233% over target!

It wasn’t a one hit wonder, most users came back to the app more than once – totalling 3.9mil visits. Question dwell time was over 5 minutes and some even reached 9mins.We firmly cemented our #1 position as cricket’s key sponsor, delivered on our brand promise ‘power to you’ and revolutionised the viewing experience for Australians.

Partnering with Channel Nine Vodafone created the Official Cricket Australia app (to live across all smart phones and tablet devices) and in an Australian first incorporated ipowow technology in to the TV broadcast. The app allowed the audience to offer an immediate verdict on real-time in-game situations such as ‘will Sri Lanka win from here?’, ‘how many runs will be scored?’ and ‘is it in or out?’Over the 40 day series we asked 130 questions at crucial moments, app users were alerted via text letting them know that Viewers’ Verdict was now live.

The results were displayed on live TV across Australia and continued to change as more fans engaged and voted, linking the TV and mobile viewing experience. The app enabled avid armchair fans to be transported to the centre of the action giving them the chance to truly contribute.

Vodafone gave the mobile screen a more relevant role, empowering Australians to participate at a deeper level in the sport they love.

Over 70% of the audience have the app, a record breaking 900,000+ downloads during 40 days of cricket, 233% over target!

It wasn’t a one hit wonder, most users came back to the app more than once – totalling 3.9mil visits. Question dwell time was over 5 minutes and some even reached 9mins.We firmly cemented our #1 position as cricket’s key sponsor, delivered on our brand promise ‘power to you’ and revolutionised the viewing experience for Australians.