The BlackBerry target has many sides to their life and communication needs that cross work/personal lines. “Life May Appear Larger” speaks to these complex lives, and Pearl’s ability to make their lives "larger". Regular and expandable flash ads featured on business and technology websites bounced customers to the promotional microsite for more information about the Pearl. Product banner interaction rates surpassed industry norms by 300%. Online banners drove over 330,000 visits to BlackBerryPearl.com.