The BlackBerry target has many sides to their life and communication needs that cross work/personal lines. “Life May Appear Larger” speaks to these complex lives, and Pearl’s ability to make their lives “larger.” BlackBerryPearl.com capitalized on this work/life sweet spot by demonstrating how the Pearl sits at the intersection of the target’s business and personal life. We demonstrated the phone’s capabilities through rich media highlighting an intimate look into the lives of Pearl spokespeople. During the first 90 days following Pearl launch, RIM added 875,000 new subscribers. 9.4% higher than expected. 24% higher than the previous quarter.