Cannes Lions
BUTLER, SHINE, STERN & PARTNERS, Sausalito / MINI / 2015
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Before we launched the new MINI, we asked 10 select MINI Owners to test anything they wanted… any way they wanted. In the end, we got some imaginative test drives… like Alex Coyle’s "Midnight Black Light"… to see the fireworks that ensue when a MINI outfitted with black light headlamps rams dozens of fluorescent neon tubes at full speed.
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