The challenge

Valentine's Day is one of Interfloras best selling days. BUT in 2016 it was on a Sunday, where most florists are closed. So how do we retain sales when shops are closed? It's not like Valentine's Day comes more than once a year, right?

The solution

We saw a chance to help the many men who forget Valentine’s Day by creating an extra Valentine’s Day the day after the original Valentine's Day and letting the men blame Interflora for the late delivery. We simply let them order flowers the day after Valentine’s Day and the flowers was delivered with an apology from Interflora who took the blame for the late delivery.

The results

Sales of the Valentine’s Day bouquet was up by 571% compared to the same day the year before!

Social media exploded with comments and shares, and created nationwide PR lifting Interfloras Brand liking. Especially amongst the younger target groups.