Building on ’The Power of Flowers’ concept that, the trademark for Interflora DK, we looked into the dynamics of the mother-daughter/son relationship in order to create a tactical TVC for Mother’s Day.Moms protect their children from all harm, big or small.And they often ‘take the blame’ for smaller accidents, especially if the ‘harmed’ part is Dad.So when the daughter as a new driver gets to drive the cars and crashes into the garage,Mom acts instinctively, changes seats, knowing that Dad can’t really yell at her.Message:Remember all the things she did for you–and still will do for you.And remember Mother’s Day.