Cannes Lions
SCHOLZ & FRIENDS ZURICH / RINGIER / 2008
Awards:
Overview
Entries
Credits
Execution
A small van was parked at highly frequented places in Switzerland. Two students were hired to jump up and down in the van, so that it rocked and creaked as if they were having sex.
Outcome
The vans generated immense media coverage at really low costs. Local newspapers and TV stations reported the stunt and sales rose by 18% in this period.
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