The creative execution was relevant because we needed to show primary brand technologies in action but we wanted to do it in an entertaining way. We thought of a dense video, focused on the dramatic trend of characters, being capable of capturing the natural comedy spirit of Italians when facing an unexpected situation. In the same time the “winners” of this sort of game, the Ford car drivers, were portraying the easy confidence bestowed by the smart-technology-oriented approach of the brand.

Only in the two weeks after the first issue on the YouTube channel of Ford the video collected 78.000 views. On the social platforms level, the initiative scored more than 130.000 impressions and shares on Facebook about the video, which lead to a 20% increase of spontaneous fans on the Ford of Italy Facebook page.