Not only did the Earth film provide a partnership within an environmental context, but also perfect synergy with the FlexiFuel TVC. Earth follows an elephant, whale and polar bear – the same animals that appeared as ‘baby animals’ in the FlexiFuel commercial!To maximise the impact of the partnership an adjoining ‘handshake’ message was added to the FlexiFuel commercial; featuring the Earth logo, it acted as a bridge between Ford’s message and the film.

Earth in Germany was an outstanding success, No.1 at the box office for three consecutive weeks, reaching 1.6m admissions (to date, March 2008). FlexiFuel was attached to the movie on 440 screens across 11 weeks, with 1,63m impressions on the Earth website and up to 971,500 exposed to the partnership at Frankfurt Motorshow.