In the toilets of major cinema complexes, mirrors were covered with a black sticker on which “Here is where you see your reflection” was written. The stickers were signed: “Welcome to our world. The Braille League.”

In the 7 days following the action, the Braille League attracted wide attention in the national press. 85.000 filmgoers saw the stickers and more than 2.700 visits were recorded on the accompanying website.