Using a medium as common as a magazine, we had to make things differently to give the medium a whole new purpose. How we did it? Using one of the magazine’s less used areas: the gap between one page and the other.

Using a medium as common as a magazine, we had to make things differently to give the medium a whole new purpose. How we did it? Using one of the magazine’s less used areas: the gap between one page and the other.

After the issue, more traffic to the concessionaries was generated to get them to know this car model.