Cannes Lions

BLIND TASTE

BBDO PROXIMITY THAILAND, Bangkok / THAILAND ASSOCIATION OF THE BLIND / 2014

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Overview

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Credits

OVERVIEW

Description

IN THAILAND, BLIND PEOPLE ARE OFTEN PERCEIVED TO BE INFERIOR. HOW TO MAKE THEIR LIVE BETTER?

Execution

TOGETHER WITH THE BIGGEST NEWSPAPER IN THAILAND "THAIRATH" WHO JUST RECENTLY HAVE THEIR OWN CABLE CHANNEL.

WE HELPED THAILAND ASSOCIATION OF THE BLIND CREATED BLIND TASTE, A FOOD CRITIC TV SHOW HOSTED BY BLIND PEOPLE IN ORDER TO FIND RESTAURANTS

WHERE FOOD IS ALL ABOUT THE TASTE RATHER THAN THEIR LOOKS.

Outcome

AFTER LAUNCHING 3 TAPES, NOW WE HAVE 3 HOSTED SHOW, ALL VISUALLY IMPAIRED, WE GET ALL POSITIVE FEEDBACK FROM EVERY REVIEW. OUR HOSTED ARE GETTING FAMOUS LIKE (THAI GORDON RAMSEY). THE CHANNEL SIGN A NEW CONTACT COVER THE NEXT SEASON. VISUALLY IMPAIRED GOT A NEW JOB THAT THEY SHOULD BE PROUD. EVERYBODY LOVES IT. THEY TRY TO EAT WITHOUT SEEING THE FOOD.

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