Cannes Lions
BBDO PROXIMITY THAILAND, Bangkok / THAILAND ASSOCIATION OF THE BLIND / 2014
Overview
Entries
Credits
Description
IN THAILAND, BLIND PEOPLE ARE OFTEN PERCEIVED TO BE INFERIOR. HOW TO MAKE THEIR LIVE BETTER?
Execution
TOGETHER WITH THE BIGGEST NEWSPAPER IN THAILAND "THAIRATH" WHO JUST RECENTLY HAVE THEIR OWN CABLE CHANNEL.
WE HELPED THAILAND ASSOCIATION OF THE BLIND CREATED BLIND TASTE, A FOOD CRITIC TV SHOW HOSTED BY BLIND PEOPLE IN ORDER TO FIND RESTAURANTS
WHERE FOOD IS ALL ABOUT THE TASTE RATHER THAN THEIR LOOKS.
Outcome
AFTER LAUNCHING 3 TAPES, NOW WE HAVE 3 HOSTED SHOW, ALL VISUALLY IMPAIRED, WE GET ALL POSITIVE FEEDBACK FROM EVERY REVIEW. OUR HOSTED ARE GETTING FAMOUS LIKE (THAI GORDON RAMSEY). THE CHANNEL SIGN A NEW CONTACT COVER THE NEXT SEASON. VISUALLY IMPAIRED GOT A NEW JOB THAT THEY SHOULD BE PROUD. EVERYBODY LOVES IT. THEY TRY TO EAT WITHOUT SEEING THE FOOD.