In order to reverse this situation, we wanted to approach organ donations from a totally different perspective. If we think about it, organs are recyclable. They can go on being used by other people, extending their lives. Recycling of various materials is a well-established habit in Brazil. Recent data show that 97.9% of all aluminum cans in the country are recycled. If we could make people realize that their organs are also recyclable, we were sure we could increase the number of donors. And if we made it simple for them to tell their families, we would overcome their lack of information and any reservations they had about organ donation.

Recycle Life was implemented at Congonhas Airport in São Paulo,

from 17/04/2016 to 16/05/2016.

10 recycling stations were modified in order to place our Recycle Life Activation in different spots at Congonhas Airport.

55.000 impacted per day during one month.

16% of new donors registered at gabriel.org.br on the first week of campaign.

50% traffic growth at gabriel.org.br.