Cannes Lions
CODE RED FILMS, Mumbai / EYE BANK ASSOCIATION / 2007
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Description
Film shows a collage of blind school kids playing Holi (the Indian festival of colors). It ends with an appeal to donate one's eyes.
Outcome
1) 120,000 hits on YouTube and 600 requests for eye donation forms to EBAI within 4 weeks.2) Infosys (India's software giant) employees formed a volunteer group to spread awareness about eye donation3) Corporate chiefs like Sameer Suneja (Perfetti Van Melle) and Ajay Kaul (Domino) became donors4) Commendations from the World Health Organization, Commonwealth Parliamentary Association and European Eye Bank Association who plan to promote this globally.5) Rotary Club of Bombay & ARPAN have volunteered to provide on-field support for eye donation drive.6) Maheshwari Pragati Mandal (6500 members in Mumbai) is using the film to accelerate registrations for eye donations. 7) Major support from Bollywood. Details on http://www.youtube.com/watch?v=nhwIFbB5iuo
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