Cannes Lions
TBWA\SANTIAGO MANGADA PUNO, Makati City / EYE BANK ASSOCIATION / 2012
Overview
Entries
Credits
Description
The Eye Bank Foundation of the Philippines restores sight to blind individuals by making corneas accessible to patients. Corneas are acquired through donation. More cornea donations mean more people can be helped.
Execution
The result was the Do-It-Yourself Braille Greeting Card: a simple tool that gave words the power to touch lives. Special die-cut flaps can be raised to emulate the Braille alphabet. An instruction card is included to allow even those who are unfamiliar with the system to write a tactile message.
Outcome
After the card has been handed out, donor pledges increased by 48% compared to the last quarter of 2010. There was also a surge in calls and inquiries as more people became aware that they could be part of the miracle of giving sight to the blind.
Similar Campaigns
12 items