This design project was commissioned by JBL in Hong Kong.

Our mission was to promote its noise-cancelling headphones to a wider audience—and help the brand stand out in a fiercely competitive marketplace.

From crying babies and barking dogs to screaming wives and daughters, our compositions conveyed the tension of extreme chaos.

The intolerable noise was blocked out with white space that represented the calming effect of JBL’s noise-cancelling headphones.