‘Block out the chaos’ illustrates the intolerable noise that can be avoided, thanks to JBL’s noise-cancelling headphones.

From crying babies and barking dogs to screaming wives and daughters, our striking compositions conveyed the tension of extreme chaos. The intolerable noise was blocked out with negative space that represents the calming effect of JBL’s noise-cancelling headphones.

‘Block out the chaos’ was a hit with music lovers who found the campaign intriguing and informative. Product trials and enquiries saw an immediate rise at HMV—the largest music retailer in Hong Kong. In other words, JBL had found its voice. The posters became a striking representation of its noise-cancelling headphones. And the intricate design process and meticulous craftsmanship became a symbol of its unwavering devotion to pure music.