Cannes Lions
STINK, London / SCA HYGIENE / 2016
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In this film we show real women practicing sports. Pushing themselves under the harshest conditions. Even after blood has been drawn. They hit the ground. They hit each other. They don’t give up. A little blood doesn’t stop them.
When they take a tumble, they get up.
Blood is a normal thing in sports.
So why is it different when it comes to menstrual blood?
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