Cannes Lions
OGILVY & MATHER, Bangkok / RED CROSS / 2016
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Description
Most Thais donate blood only on special occasions.
However, unpredicted incidents which donated blood is in need occur throughout the year.
The only way to reduce loss is to together accumulate the amount of blood reserved.
National Blood Centre, The Thai Red Cross Society needs a campaign to encourage people to donate blood regularly every 3 months to maintain standard amount of reserved blood ready for any unexpected incidents that may occur nationwide.
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