Cannes Lions
TRIBAL DDB COLOMBIA, Medellin / RED CROSS / 2007
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The piece simulated a spicy video in order to create expectation in the user and get their attention for enough time so they could see the final message.
The concept was articulated with the execution starting from the sentence "While you lose your time, there is somebody that hopes not to lose their life" making the allusion at the time that people lose hoping to see that a bar of red colour is filled completely to see a spicy video.
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