One of India's most dreaded phone calls sounds like this, "We need

blood, urgently." What usually follows is a mad scramble to find donors,

messages are posted on social media and WhatsApp groups are abuzz with

activity. And then, a desperate, endless wait. It is most disheartening to know

that our blood banks fall very short as compared to the demand.

Human Problem : WHO has recorded an annual shortage of over 3 million units of Blood in India. Every 2 seconds someone in India needs blood while less than 1% of the population donates blood. Any excuse will do to avoid donating

blood while 90% of Death in Road Accidents occurs due to Loss of Blood or

Lack of Blood Donors. We realized that the biggest barrier to Blood Donation

was the word ‘Donation’ because humans are selfish by nature.

BLOOD BANKING WAS LAUNCHED ON 3RD APRIL 2016.

The RED TAP was created using the iconic Red Cross symbol as the visual element that runs through all the design applications on the websites, mobile app, and every other touch point.

You can set up an appointment online and walk in to save your blood at any Red Cross Affiliated Blood Bank, and you can download the Blood Banking App onto your mobile phone from the website or from Google Play. Hundreds of Red Cross Volunteers have also been trained to activate Blood Banking Accounts with just a mobile phone number. From the day of its launch, every blood donation drive was renamed a Red Cross Blood Banking Drive.

Mobile Blood Banks took the initiative deep into rural areas and helped activate thousands of Blood banking accounts.