Cannes Lions

BLOOD DONATION

SAATCHI & SAATCHI, Johannesburg / SOUTH AFRICAN NATIONAL BLOOD SERVICE / 2004

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Open on a red flashing light on top of an ambulance. As the ambulance races down the street with its siren blaring, the red slowly drains out, leaving a rotating white light. Fade to title. "We're running out of blood. Please donate"and South African National Blood Service Logo.

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