For this image we wanted to capture all the drama and realistic motion that happens at the exact moment of impact in a car crash.

Everything you see was shot with the exception of the blood bag and the coffee mug and spill. The shot items and 3D illustrations were combined in retouching.

The female character was carefully chosen to resonate with our target audience and the colour of her dress was carefully considered to make her pop nicely whilst still allowing the eye to be drawn to the most important part of the image, the blood bag.