Cannes Lions

BLOOD DONOR APPEAL

SHIMONI FINKELSTEIN DRAFT FCB, Tel Aviv / MAGEN DAVID ADOM / 2007

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Overview

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Credits

OVERVIEW

Outcome

The client realized he actually owns the perfect media, and is goingto apply it to as many ambulances as possible, nationwide.

A 100% authenticity in maximum possible exposure, and all that for lessthan $50 (one vehicle).

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