Cannes Lions
TBWA\PARIS, Boulogne-Billancourt / BURNS & SMILES / 2018
Overview
Entries
Credits
Description
With a view to heightening the general public’s awareness and helping burns victims step out of the shadows, the film relates the story of one such individual, who we join for one evening. It demonstrates the extent to which other people’s attitudes and sense of acceptance are two of the keys to coaxing burns victims out of isolation and putting a smile back on their faces.
Execution
The film was launched on social media: Facebook, Youtube, Twitter. The film was also broadcasted on TV.
Outcome
As the official launch is April the 27th, it's impossible for us to give information about the outcome.
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