Cannes Lions

Cinema

TBWA\PARIS, Boulogne-Billancourt / BURNS & SMILES / 2018

Film

Overview

Entries

Credits

Overview

Description

With a view to heightening the general public’s awareness and helping burns victims step out of the shadows, the film relates the story of one such individual, who we join for one evening. It demonstrates the extent to which other people’s attitudes and sense of acceptance are two of the keys to coaxing burns victims out of isolation and putting a smile back on their faces.

Execution

The film was launched on social media: Facebook, Youtube, Twitter. The film was also broadcasted on TV.

Outcome

As the official launch is April the 27th, it's impossible for us to give information about the outcome.

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