Cannes Lions
DAIKO ADVERTISING, Osaka / PANASONIC / 2009
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Translation notes:Chikuwa (made mainly of ground fish) and tuna domburi (seasoned tuna on rice) are popular foods in Japan.'Horo yoi' and 'doro yoi' sets are food and alcoholic drink combos, offered by Japanese restaurants for people who want to grab a quick bite on their way home from work.Objective & Concept: The Japanese are directly feeling the effects of recent global economic instability. Price fluctuations for necessities like food and gasoline are creating ups and downs in people's feelings and emotions to the point that their health is affected. Amid the unsettling circumstances of daily life, which can affect the interaction of family members, humorously depicted here, managing your family's health should include taking everyone's blood pressure with an easy-to-use home blood pressure monitor. By using examples of foods and feelings typical of everyday life, it implies that a 'wrist blood-pressure monitor' should be part of everyone's home medicine chest. Starting with three news items about rising prices, the discussion moves to the impact on daily life.Target: This radio commercial is aimed at the average Japanese family.
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