We created the first Images for Inclusion, a digital resource of high-fashion, high-resolution photography featuring athletes with intellectual disabilities wearing clothing and equipment from every major sportswear brand. Images that any brand is able to license and easily add to their current sportswear campaign out in the world.

A percentage of every licensing fee helps fund inclusion programs in healthcare, education, and community leadership around the world.

In addition to the digital image resource, we sent tailored direct mail invitations, print and OOH for the CEOs and CMOs of the top six global sportswear brands. And encouraged them to start using InclusionImageBank.org immediately in their campaigns. Our own print and OOH served as an example of the Images for Inclusion in action, and added more representation of people with disabilities out into the world.

Several licenses are currently in the works. And we won’t stop until people with ID are included.