Caran d’Ache is a high class writing instrument brand of Switzerland established in 1915. Caran d’Ache ballpoint pen can be the best choice to gift someone special, although gifting ballpoint pen is rather unpopular in Japan.

Taking the shape of design as an inspiration, we made a digital movie of beautiful drawing of a flower drawn by Caran d’Ache. Not only the product, a sender of Caran d'Ache can also send the movie with his/her own customization of flowers and messages. ¬¬¬The person who got the gift can watch the movie by reading QR code in a card attached.