Cannes Lions

Blow Off Steam

SAATCHI & SAATCHI LA, Los Angeles / TOYOTA / 2016

Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

The film opens on a lone Tacoma as it’s overtaken by two dirt bikes on a desolate road. The riders quickly veer off and jump over a fence, which explodes. This lures the Tacoma to follow suit. As it does, a bigger explosion celebrates the Tacoma’s entry to its natural habitat. Jovial voices join the score of Wagner’s "Ride of the Valkyries", as dirt bikes fly overhead. The camera widens to reveal more Tacomas and dirt bikes joining the fray. The scene becomes more anarchic as we pass an ATV pulling a guy on a sofa, while a motocross rider with a bunny head does wheelies alongside the Tacoma. The single-shot film ends wide on the whole peloton of craziness racing through a stark desert landscape — Tacoma’s playground.

Similar Campaigns

12 items

Mercedes-Benz IAA 2021 – brand staging in public space

JN JANGLED NERVES GMBH, Stuttgart

Mercedes-Benz IAA 2021 – brand staging in public space

2022, MERCEDES BENZ

(opens in a new tab)