Cannes Lions
THE RICHARDS GROUP, Dallas / FIAT GROUP / 2015
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Description
An amorous rendezvous between an older couple is ruined when the man accidentally tosses his trusty blue pill out the window. The pill makes an impossible and humorous journey down through an Italian village until it miraculously lands in the gas tank of a FIAT 500. The little car is instantly transformed into the larger, more powerful FIAT 500X, which is ready for action.
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