Cannes Lions
CUNDARI, Toronto / BMW / 2012
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BMW had been promoting the “Joy” of driving for a few years. But with the BMW 1 Series M Coupé launch, we saw the opportunity to communicate the raw essence of the brand: high performance. So we created films that pushed the limits of possibility with the intention to spark discussion.This film showcases the 1M's unbelievable precision driving by threading the needle through silhouettes cut into concrete walls.
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