Cannes Lions
BBDO PROXIMITY SINGAPORE, Singapore / MERCEDES BENZ / 2011
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BlueEFFICIENCY is Mercedes-Benz’s holistic approach to eco-friendly motoring. Singaporeans, meanwhile, are not the most environmentally conscious people on earth. But they do believe in karma. Which is why we are showing them that if they buy a Mercedes-Benz, nature will one day return the favour.In this advert we see a first person view of a speed camera with a Mercedes car driving down the road. As we witness this, a lizard crawls down the camera and right before the speed camera can take a photo, the lizard covers the licence plate with it's tail.
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