We have manufactured and placed small 3D holographic display boxes on the parking garage barriers of Kanyon, the most upscale shopping mall of Istanbul, where BMW’s target consumers frequent regularly.

From the outside, these boxes look like simple small black boxes. However when someone comes into the line of sight of this box, they can see the 3D animation which appears to be hanging in the air 40 centimetres in front of the box.

This new and unexpected medium that we created immediately caught the attention of all the drivers, so our message was delivered effectively, creating awareness for the BMW Head-Up Display feature.