Cannes Lions
OGILVY & MATHER, New Delhi / MARUTI / 2007
Overview
Entries
Credits
Execution
In India tongue twisters are very popular. People have fun saying these tongue twisters fast and fumbling. Which is exactly what happens when they drive. These tongue twisters were said very slowly to illustrate the point - go slow, you won't make any mistakes.
Outcome
It's a tough task put Delhi drivers on track but the traffic is getting better.
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