Cannes Lions

ROAD SAFEY AWARENESS

OGILVY & MATHER, New Delhi / MARUTI / 2007

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Overview

Entries

Credits

Overview

Execution

In India tongue twisters are very popular. People have fun saying these tongue twisters fast and fumbling. Which is exactly what happens when they drive. These tongue twisters were said very slowly to illustrate the point - go slow, you won't make any mistakes.

Outcome

It's a tough task put Delhi drivers on track but the traffic is getting better.

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