Cannes Lions
HERRAIZ SOTO & CO., Barcelona / BMW / 2003
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Ah... endorphines. If we had endorphines with milk for breakfast every day, we would always be happy. But unfortunately, endorphines can’t be bought, they’re manufactured by our minds. When?This concept is based on this. Endorphines appear during moments of blind passion or when you feel extreme pleasure. Their quantity and quality depend on the input you receive, but there are times when they are capable of transporting you to pure ecstasy. And speaking of powerful inputs, there goes one: the BMW Z4.Target Group: Active urban men
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