Cannes Lions
Y&R THAILAND, Bangkok / BMW / 2018
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The story is about a workaholic who is hijacked by a masked thief. The thief shows him a picture and tells him to drive there without telling why. When they stop by the gas station, he escapes and goes to the police. At the police station a security camera from the gas station reveals that he is alone and the thief is entirely from his imagination. He realizes that the thief is actually a part of himself who needed vacation and retreat from work. At the end he decided to go to the beach in which is the same place as photograph the thief showed. At the end, the super “Add stories” “MINI countryman” come up.
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