The new BMW 3 Series Sedan. The Sports Sedan Experience.The Internet special explores the deployment of 3D imagery to the fullest. Beauty shots of the car are combined with film sequences to give an intriguing impression of the car and to capture the user's imagination.

Information on the vehicle's details are accessible through the navigation menu. The topics of dynamics, agility, safety features and design are further enhanced by the teaser links which are presented at the break points of the sequences.

A range of specific information, representing the high interest points, is also available for mobile phones.