Cannes Lions
KIRSHENBAUM BOND SENECAL + PARTNERS, New York / BMW / 2011
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For as long as anyone in America can remember, diesel engines have been dirty, loud and slow. But through advancements in technology, BMW has literally been able to make their diesel engines clean, quiet and powerful. Now, all they had to do was change everyone’s perception. Set to David Bowie’s “Changes,” the commercial is a funny and nostalgic journey from the world of old diesel to today’s world driven by a new diesel—The BMW 335d.
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